A storied pillar of our east side community, Saint Paul Brewing tapped Studio MSP to increase awareness of its vast offerings—ranging far beyond that of a typical brewery—while conveying its creative roots and artsy inclinations through design and storytelling.
A compelling, visually driven print spread was the primary vehicle to encapsulate the myriad offerings and facets of this unique business; this print element corresponded with a digital campaign via social media and email to increase brand awareness and knowledge throughout the local audiences, no matter how they engage with Mpls.St.Paul Magazine content.
The print element was enhanced by digital promotion through email and social channels, generating 30,136 total impressions and 1,410 engagements—resulting in standout engagement and above-average performance across every channel.