Evereve

A comprehensive campaign showcasing local women wearing their stories on their sleeves.

Putting the haus in powerhouse, Minneapolis-based women’s retailer Evereve collaborated with Studio MSP to assemble a proverbial catalog of local notable women that formed The Foreword. Spanning two years, this monthly print and digital series encompassed heartfelt interviews and playful photoshoots with 19 women, styled in Evereve clothing.

To increase brand awareness and drive purchasing habits in the brand’s hometown market—and several markets nationally—this visual series strived to embody the mantra “dressed for success.” Each featured woman touted her personality through Evereve-provided outfits while speaking candidly about various topics in her realm of knowledge and influence, from careers and volunteer passions to life’s switchbacks and finding herself.

As part of the digital amplification of this fashion-forward campaign, Studio MSP created a hub to house the content on the Mpls.St.Paul Magazine website. Among a multi-faceted social media and email campaign, Instagram stories and dedicated emails made the largest impact on the digital amplification of these women’s stories.