Studio MSP
Our branded content team, Studio MSP, leans into the trust and reputation of Mpls.St.Paul and Twin Cities Business to tailor your message and brand voice in an editorial style that will resonate with our audiences. We have created compelling digital articles, mini-magazines, reader service packages, thought-leadership columns, virtual panel discussions, social media campaign, videos, and more for leading local and national brands.
The work we create is successful because it’s created by the teams behind market leaders in local media—Mpls.St.Paul and Twin Cities Business are recognized authorities on all aspects of our communities. Through our best-in-class content we attract and retain some of the most desired audiences in the Twin Cities. Your Studio MSP-created content will be adjacent, even embedded, in the content experiences of the Mpls.St.Paul or Twin Cities Business brands. Some of the work created through Studio MSP has even out-performed our own editorial products.
Best in the local business.
Studio MSP has a dedicated staff focused on branded content, distribution, and analytics. We have been creating content for local and national brands, retailers, non-profit organizations, educational institutions, and international brands for decades. We developed Studio MSP as a hyper-focused branded content service offering for our clients looking to fine tune their approach to content and marketing. You don’t need your own content team, lean into ours.
Irene Peterson
VP Strategic Growth
Shelly Crowley
Publisher, Mpls.St.Paul
Shelly Elmore
Publisher, Twin Cities Business
Lisa Rounds
Editorial Director
Jamie Korf
Associate Editorial Director
Raha Khan
Senior Digital Campaign Manager
Kate Rogers
VP Audience and Digital Strategies
Holly Dyson
Senior Director Events and Sponsorships
Michael Norseng
Creative Director
Two platforms for your specific needs.
Studio MSP, powered by MSP Communications, delivers unmatched reach through two powerhouse media brands. Whether you want to connect with lifestyle enthusiasts who drive culture and community or decision-makers shaping Minnesota’s business landscape, our brands—Mpls.St.Paul Magazine and Twin Cities Business—offer distinct voices and loyal audiences that bring your message to the right people.
Mpls.St.Paul Magazine
Mpls.St.Paul Magazine is the definitive lifestyle authority of the Twin Cities, shaping how an influential, affluent audience experiences where they live. Through award-winning journalism and curated storytelling, we connect readers to the people, places, and ideas defining what’s next in our region.
Partnering with Mpls.St.Paul places your brand within a trusted, highly engaged environment—where local relevance meets real influence.
Mpls.St.Paul Magazine Demographics
Total Readers Per Issue
Average HHI
Female
Avg Age
College Educated
Twin Cities Business Magazine
Twin Cities Business reaches Minnesota’s most engaged leaders—executives, entrepreneurs, and influencers who drive growth across industries. They trust Twin Cities Business for relevant insights and quality journalism, making it the go-to platform for connecting your brand with the state’s most powerful decision-makers.
Partnering with TCB provides your brand with a seat at the table.
Twin Cities Business Demographics
Total Readers Per Issue
Average HHI
Male
Avg Age
VP and C-Suite Subscribers