As our award-winning hometown hub, Minneapolis–St. Paul International Airport looked to Studio MSP to increase awareness of the ways it caters to an indulgent pre-flight ritual, alongside practical tips and tricks for travelers and insider details on airport features, initiatives, and updates.
Each campaign centered around peak travel times and was comprised of a print spread, digital replication of the article, and corresponding digital promotion through email newsletter and social media platforms, including Instagram Stories and social media ads. While each seasonal campaign stands as a singular package, rather than a series, the portfolio of Studio MSP’s work with MSP Airport targets and achieves its purpose of taking the airport beyond a mode of travel and painting it as an approachable and pleasant place where adventures begin.